How many people are participating, how often are they participating, and in what forms are they participating? How could we both celebrate this milestone and thank those who made up this audience? How do you know if your social media activities are effective? 4. Most platforms will also give you access to their own analytics dashboards as well. Stuart Fowkes, Head of Digital Communications (maternity cover), discussed how to develop a social media strategy and offered advice about best practice. How do those conversions achieve your goals? Follow us on Twitter. The work of social scientists is needed more urgently than ever. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Think about this before every campaign. Tel: +44 (0)1865 276150, General enquiries, email: porters@chch.ox.ac.uk, Christ Church registered charity number: 1143423, Degree Days and Graduating for Current Students, Information for new students and student arrivals, Winckelmann and Curiosity in the 18th-Century Gentleman's Library, Beazley and Christ Church: 250 Years of Scholarship on Greek Vases, Printmakers and Publishing in the 18th Century, Part 1: A penny plain, twopence coloured 1811-1830, Part 2: The Theatre Royal, Drawing Room 1830-1850, Part 3: It's a matter of history, like 1850-1900, Part 4: The poor stage is but the show-glass to a toy-shop, Annual Report of the Equality and Diversity Committee, Freedom of Information Act Publishing Scheme, Global The message had a reach of more than 54,000 people, was liked 400+ times and received dozens of shares and comments. How do you decide what metrics you should be monitoring? You will want to make sure that you have an up to date social media strategy. How much time, money, talent and energy can you dedicate to social media? social media definition: 1. websites and computer programs that allow people to communicate and share information on the…. Acknowledging and correcting mistakes promptly will help maintain rapport with your readers and, in some cases, even strengthen it. Definition of social-media noun in Oxford Advanced Learner's Dictionary. The University and Colleges take seriously their requirement to report content or views that promote or incite criminal extremist behaviour on their social media platforms or as a result of the misappropriation of their brands. Oxford is one of the oldest universities in the world. For the purposes of this policy, social media is defined as any online interactive communication tool which encourages participation and exchanges. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. What’s your voice? Networks, Centres and Programmes. Campaign-focused metrics help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. As with everything we do, remember that our goal is to share something innovative and unique about Oxford University. Contact: digicomms@admin.ox.ac.uk. Don’t let your effort up to this point go to waste! The next step is to match your goals to actual metrics and behaviours you can measure. On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. (Be specific. We provide the rigorous knowledge base and inspiration for new policies to address these challenges. It only took 19 months to double that figure to 2,000,000. Start with a focused approach. Read writing about Social Media in Oxford University. Use a simple strategy like the one you've just created to use social media effectively and still do the rest of your work. Primary Follow our blog. Are you trying to get them to read, share, reply, click, engage? The potential impact of social media and screen time on young people has fuelled much debate, with some studies and surveys suggesting it could be taking a toll on children’s mental health. Accept failures graciously. Was anything superfluous or unnecessary? What are you trying to accomplish or gain through these social channels? We aim to lead the world in research and education. Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end.Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand. You will have different objectives within your strategies – remember to set SMART objectives so that what you are trying to achieve can be effectively measured. A multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet Set a budget/schedule for needed resources: You can't do it all; define your resources in terms of money, time and personnel, then put those resources to work. Consistency conveys authority and builds trust. Depending on your schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. This is why monitoring and measuring your social media activities is so crucial – you need reliable and consistent analytics that help you track your success on channels like Twitter, Facebook, and YouTube. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. But don’t measure just for the sake of having metrics. Are you meeting your company’s goals with social media? Social media takes time, but it's worth your time. 6. Clicks? Took place on 28 March 2017. 7. What are you trying to accomplish? Social media accounts are “always in beta” and constantly evolving. Social media tools are great ways to help you accomplish your goals. It is aimed at colleagues who have recently been given digital marketing as part of their remit or are interested in innovative ways to connect with prospective students. employee releases such information through social media, the University’s Public Interest Disclosure Policy will be initiated before any further action is taken. Just not all your time. Here are a few suggestions of behaviours to measure, based on a few common social media goals: After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. As an integral part of Oxford’s Programme in Comparative Media Law and Policy (PCMLP), the Institute has built a strong global network of alumni and faculty who are leaders within the global freedom of expression community. Instead, designate a daily block of time to do your social media work. Centre for International Studies. However, having a University Facebook page or Twitter feed does not mean we are successful at engaging with a digital audience. Jessica Turner, Social and Content Officer, discussed the five things that you need to remember when starting a new social media presence or maintaining an old one. It took approximately 5 years to build an audience of 1,000,000. Visit the Education blog and subscribe via RSS and email for more news, teaching resources and discussion. This social media report template should help you to get started. In your reports, be sure you highlight the important numbers: You should also think about how you want to document anecdotal and qualitative insights into your reporting as these can track examples of they types of engagements that happens with your content. Set limits and benchmarks: You still can't do it all, so don't waste your time trying; focus on sticking to your strategy within a few social media spaces. You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. News about our research and teaching activities, and stories of our Faculty members' achievements recognised in the media. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. Don’t try and spread yourself too thin. How often? 1. The Social Media Marketing course will explore the hype behind social media and how your organisation can use social media to its advantage. Family Policy, Gender and Demographic Change; Education, Social Policies and Inequalities; The Politics of Social Policy Reform; Poverty, Welfare and Social Exclusion; Inequality and Prosperity; All Research Projects. How much of the overall conversation around your industry or product category is about your brand? Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. Write deliberately and accurately. This social media strategy template should help you to get started. She is currently leading a large ERC project on the Politics and Practice of Social Media in Conflict.. Identify your target audience: Don't get lost in the details here; use the demographic research you've already done, or just answer each question as quickly as you can from what you already know or with a minimal amount of research. Share media such as photos, videos, audio, or even existing relevant articles. An hour later, after numerous refreshes of our page, it clicked over into 7 figures and we published the message. Don't let it take over your work time. Two important questions to nail down are: One of the great parts of social media analytics is that you can easily run reports about your competitors to see how they’re doing. We took inspiration from the classic Charles and Ray Eames film 'Powers of Ten'. An effective social media measurement program will likely include both ongoing and campaign-specific measurement. The fourth step is to report your results. How can you approach social media with a solution to their problems and to add value to their experience? It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide Social media directory Many University of Oxford libraries are now communicating with their users through a variety of social media such as blogs, Facebook and Twitter. Initiative, Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. The Oxford region is one of the most innovative in the UK, with new enterprises continuing to join a growing band of spinouts, startups and entrepreneurs. The Origins and Consequences of Social Media Incivility. The Oxford Institute of Social Policy (OISP) is a research unit within the Department of Social Policy and Intervention, drawing together scholarly and policy-relevant social policy research at University of Oxford. Apply, wait and test/tweak: Set a time limit (several months, at the least) and stick to your strategy for that amount of time before you start messing with it. You can always expand later. No matter the schedule, make sure you’re checking in regularly on your metrics. Campaigns & Digital Communications Office, Charles and Ray Eames film 'Powers of Ten, Social media best practice (24.02.15).pdf, Social media strategy headlines (03 03 15).pdf, Advice and guidelines from Personnel Services, Prospective Continuing Education students, Prospective online/distance learning students. (Likewise, remember to connect with your colleagues). The best way to express your thoughts or opinions may involve few words. Completed Research Projects; Barnett Papers in Social Research; Study. Took place on 26 February and 7 March 2013. This is a good time to consider your schedule for regular reporting. What are you trying to accomplish? Step one is to get people to listen to you; step two is to ensure that they trust your expertise. Follow the etiquette of social media (be polite; respond to people; don't spam; give credit). examples of this, with some tips for your own campaigns. follower converting to event attendee). Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. The final step is to carefully review your measurement program. Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins (and well before your report is due), it will be much easier to access the data you need later. Check back in with the goals you set initially and make sure your new metrics actually help you address those goals. IT Governance. The video has been viewed more than 9,000 times. Keep it “social” by watching, learning from, and amplifying the best finds from your audience. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. Nicole Stremlau is Head of the Programme in Comparative Media Law and Policy at the Centre for Socio-Legal Studies and Research Professor in the Humanities at the University of Johannesburg. What content will you put on each one? ), What counts as a successful conversion? Is it retweets or reposts? In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs. Oxford University Press (OUP) is committed to disseminating scholarship and furthering education around the world. Use apps that will streamline your social media sharing. Always give credit and link to your sources. Are people moving through social media to your external site and what do they do once they’re on your site? Dr Safiya Noble of the University of California and author of Algorithms of Oppression outlines problems she sees in the tech industry and how journalism can address them. Engage, respond, talk to people, help them, have conversations. Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. Respect copyright laws. Oxford researchers have started 11 new companies in 2016 alone! Brainstorm your offerings: Creating and offering value is what will make you stand out in social media. Who is participating and what kind of impact do they have? This workshop, which was run by Lizzie Burrows, Student Recruitment Officer in the Admissions Office, discussed good (and not so good!) The Programme in Comparative Media Law and Policy at the Oxford Centre for Socio-Legal Studies is a research and policy programme that brings together scholars, policy makers and practitioners to study contemporary issues in global media law and policy.We have a particular interest in understanding media and governance in transitioning and fragile states We use perspectives from organizational sociology, human computer interaction, communication, information science, and political science to interpret and analyze the evidence we are gathering. Define your message: In order to create a message that matters to your audience, you need to talk about what they care about and things that they are interested in, as well as the overall objectives of the university. Initiative. Social media best practice (24.01.17).pdf. You need a rough idea, not a book-length collection of research. More details about the campaign can be found here. If you’re participating in social media, you really need to understand how you’re doing. What content will help you achieve your goals? Refrain from broadcasting private issues and topics. The following guidance is designed to support the effective management of social media within the workplace. 2.2 Staff contributing to corporate accounts 2.2.1 Setting up a new social media account There are over 250 live corporate social media accounts for the University of Liverpool. Set aside some time and work through these seven steps, and you'll have your own social media strategy. A storyboard was quickly created, reviewed, improved upon and signed off, and then Tom Wilkinson, at the time our sole filmmaker, got to work to produce the short film. Research Network in Politics and Government. The MSc in Comparative Social Policy explores welfare systems and policy developments across a range of countries with an OECD focus. Who's in charge of coming up with stuff to say? Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. The measurement part of this may take some time; so let the tools do their work. Oxford Political Theory Network. If your goal is to find advocates and fans, then track contributors and influence. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. How far is your message spreading? 2. List out all your business goals for social media (these would have been already outlined in your strategy). Click the document to the right to view a downloadable copy. Remember that you are speaking to a group, not just a collection of individuals. We brewed some coffee and started discussing and writing down our ideas. Issues such as environmental change, poverty, cybercrime, economic and political turmoil, inequality, the movement of people and social development require a global response founded on research. Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. Where can I get advice/help? Head of Campaigns and Digital CommunicationsLiz McCarthyTel: 01865 280474, email: elizabeth.mccarthy@admin.ox.ac.uk, Digital Communications ManagerChristopher EddieTel: 01865 280546, email: christopher.eddie@admin.ox.ac.uk, Digital Communications ManagerStephen SangarTel: 01865 280550, email: stephen.sangar@admin.ox.ac.uk, Digital Communications OfficerRichard WattsTel: 01865 270280, email: richard.watts@admin.ox.ac.uk, Content and Social Media ManagerSusannah MendusTel: 01865 280536, email: susannah.mendus@admin.ox.ac.uk, Creative Media ManagerTom WilkinsonTel: 01865 280076, email: tom.wilkinson@admin.ox.ac.uk, Creative Media Manager (Research and Innovation)Tom FullerTel: 01865 270775, email: tom.fuller@admin.ox.ac.uk, Campaign Content ManagerBen HarwoodTel: 01865 280672, email: ben.harwood@admin.ox.ac.uk. It covers work by the Oxford Internet Institute, and work published within the journal itself. We develop, contribute to and implement the policies, governance and strategies for IT provision across the University. *The speaker in this video is a competitive debater, and therefore the views expressed may not necessarily represent his or her beliefs. As might be expected, posts by staff may appear as part of this monitoring. Oxford Institute of Social Policy. Figure out what you can improve, make changes, and then measure some more. Over 1,800 entriesThis fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. Adding to the noise isn't a good strategy; adding value and sharing it with your audience is. It is core to our mission to ensure that our authors’ work reaches as wide and diverse an audience as possible. Social media can serve a variety of purposes, from broadcasting news and information, to answering questions and engaging with a community. University of Oxford Oxford University Press is a department of the University of Oxford. In early 2013 we realised that if our Facebook channel continued to increase steadily then within the month we would be the first UK University to reach one million 'likes'. If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find many options. A picture is worth a thousand words. However, each digital communication channel you choose to employ will have a different set of readers and a very different focus; therefore, in each instance, the tone of voice and personality utilised must be adapted accordingly. Our journal, Policy & Internet, edited at Oxford University, also sponsors a widely recognized blog focusing on understanding public policy online. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? DPIR hosts a range of research centres, networks and programmes which set research agendas and host scholars from across the world. Browse alphabetically by library below to find out what information and resources are available through these channels and see also our section on using libraries and information. Some of the best ideas come from listening closely. Attached to this page is the current version of the Christ Church Social Media Policy. 5. A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. Set your goals first, then break the goals down into tasks, and then assign the tasks to your daily time slots (and/or your employees, and/or your outsourced help). 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